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	<title>Nick Parkhouse</title>
	<link>http://nickparkhouse.com</link>
	<description>Copywriter, Copywriting services</description>
	<lastBuildDate>Thu, 02 Feb 2012 16:14:51 +0000</lastBuildDate>
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		<title>Get with the program(me)</title>
		<description><![CDATA[One of my current projects is to rewrite the website of one of the region’s biggest motor companies.  This morning, I was looking at their ‘About Us’ pages when I happened upon some information about their 'Customer Care Program'.  It got me thinking.  Is it a Customer Care Program in the UK?  Or a Customer Care Programme? <a href="http://nickparkhouse.com/blog/get-with-the-programme/">[...]</a>]]></description>
		<link>http://nickparkhouse.com/blog/get-with-the-programme/</link>
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		<title>Inquiry or Enquiry?</title>
		<description><![CDATA[I mentioned a week or so ago that one of my aims for 2012 was to avoid blithely using terms and words that I assumed were right and actually undertake a bit of research to check I was using them <a href="http://nickparkhouse.com/blog/inquiry-or-enquiry/">[...]</a>]]></description>
		<link>http://nickparkhouse.com/blog/inquiry-or-enquiry/</link>
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		<title>Choosing an e-mail subject line to guarantee readers</title>
		<description><![CDATA[I have started a monthly newsletter for a client of mine.  But, I'm struggling with what to put in the 'subject' line when it gets sent.  What is the best strategy for a marketing e-mail in order to guarantee readers? <a href="http://nickparkhouse.com/copywriting/choosing-an-e-mail-subject-line-to-guarantee-readers/">[...]</a>]]></description>
		<link>http://nickparkhouse.com/copywriting/choosing-an-e-mail-subject-line-to-guarantee-readers/</link>
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		<title>While-ing away the hours</title>
		<description><![CDATA[Whilst 'whilst' may be a great word, 'while' may be a better choice when writing excellent copy.  Is there any difference between the words 'while' and 'whilst'? When should you use one and not the other? And how do you use the terms? <a href="http://nickparkhouse.com/blog/while-ing-away-the-hours/">[...]</a>]]></description>
		<link>http://nickparkhouse.com/blog/while-ing-away-the-hours/</link>
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		<title>The Top 5 Divorce Songs</title>
		<description><![CDATA[There are thousands of break-up songs in the pop music canon.  And, we’ve all listened to them in the past when we needed to get over unrequited or lost love.  And, as Elton John sang in Sad Songs, ‘from the lips of some old singer we can share the troubles we already know.’.  Here are my top 5 divorce songs. <a href="http://nickparkhouse.com/writing/the-top-5-divorce-songs/">[...]</a>]]></description>
		<link>http://nickparkhouse.com/writing/the-top-5-divorce-songs/</link>
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		<title>Why Talking At Gigs Makes The Rest Of Us Want To Throttle You</title>
		<description><![CDATA[Elbow-led barging, turning their back on the performers and incessant, loud talking.  All of these things seem increasingly prevalent at gigs as the behaviour of concert-going audiences seems to have reached an all time low... <a href="http://nickparkhouse.com/writing/why-talking-at-gigs-makes-the-rest-of-us-want-to-throttle-you/">[...]</a>]]></description>
		<link>http://nickparkhouse.com/writing/why-talking-at-gigs-makes-the-rest-of-us-want-to-throttle-you/</link>
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		<title>Meet The Staves</title>
		<description><![CDATA[It's been a busy year for the Staves with gigs, writing and the recording of their debut album.  Set to be huge, I caught up with the sibling trio ahead of their show at the Glee club in Nottingham. <a href="http://nickparkhouse.com/writing/meet-the-staves/">[...]</a>]]></description>
		<link>http://nickparkhouse.com/writing/meet-the-staves/</link>
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		<title>Pay less: get more – the vagaries of Boots’ pricing</title>
		<description><![CDATA[This week, I have found that by ordering lots of product you don't need in retailer Boots, I can actually reduce my total spend.  How on earth can this be? <a href="http://nickparkhouse.com/blog/pay-less-get-more-%e2%80%93-the-vagaries-of-boots%e2%80%99-pricing/">[...]</a>]]></description>
		<link>http://nickparkhouse.com/blog/pay-less-get-more-%e2%80%93-the-vagaries-of-boots%e2%80%99-pricing/</link>
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		<title>The Quandary Of Examples</title>
		<description><![CDATA[Providing examples of your work is nothing new in business.  However, should you provided work specifically tailored for a potential new client before they have hired you?  Or should examples of your previous work be enough? <a href="http://nickparkhouse.com/blog/the-quandary-of-examples/">[...]</a>]]></description>
		<link>http://nickparkhouse.com/blog/the-quandary-of-examples/</link>
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		<title>10 Writing Errors That Make You Want To Poke Your Own Eyes Out</title>
		<description><![CDATA[You don’t have to be a copywriter or author to be annoyed by hideous grammatical and spelling mistakes. Here are ten errors which I – and many of you – have identified as the ones which make you want to poke your own eyes out.   <a href="http://nickparkhouse.com/blog/10-writing-errors-that-make-you-want-to-poke-your-own-eyes-out/">[...]</a>]]></description>
		<link>http://nickparkhouse.com/blog/10-writing-errors-that-make-you-want-to-poke-your-own-eyes-out/</link>
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